Head of Music and Podcasts Content Strategy, YouTube
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience working with product and engineering teams at an app, website or record label.
- Experience within the mobile or online digital music content industry.
Preferred qualifications:
- Experience identifying emerging musical talent/trends, exploring emerging trends, working with record labels, publishers, artists, and content owners.
- Experience working with external and internal partners on co-promotion or cross-promotion strategies and campaigns.
- Familiarity with a variety of digital music formats including Short Form Video.
- Ability to advise on strategies and product requirements to enhance platform-level programming capabilities.
- Ability to analyze research or performance data and apply that analysis to optimize programming strategy, including excellent analytical skills.
- Ability to communicate in German and French fluently to support client relationship management in this region.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Define and execute YouTube’s music content strategy for the UK and Ireland. Work with local teams to define and execute content strategy for France and Germany.
- Bring cultural, music, and market expertise to enable product and feature development and launches in collaboration with cross-functional teams.
- Build and deliver a relevant annual programming calendar for music on all YouTube’s programmed surfaces, with a focus on youth.
- Work with internal and external partnerships teams to develop and launch impactful content and promotions. Work with internal teams to provide content intelligence.
- Drive analysis of overall music content strategy and specific programming campaigns in the US and provide recommendations for enhancing their effectiveness. Track/report on how artists and songs are engaging with shorts and other YouTube surfaces.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.