Marketing Manager (Fixed Term Contract)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
Preferred qualifications:
- Experience in social media strategy from planning to execution across key streams (content development, community management, social listening, measurement and insights).
- Project management experience managing multiple projects in a dynamic environment with cross-functional teams, as well as influencing senior stakeholders, with a track record at managing external agency partners.
- Proven ability to develop new approaches to marketing challenges.
- Demonstrated ability to take initiative, provide breakthrough thinking and strategy, delivering large-scale or multiple projects simultaneously.
- Outstanding presentation and written and verbal communication skills.
- Entrepreneurial mindset that thrives in ambiguity and enjoys working in a fast-changing environment.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and implement local social media strategy across key channels and manage content development, community management, social listening, measurement and insights. Design a channel growth strategy to drive continuous growth of the follower base.
- Develop and execute innovative, medium- to large-scale marketing campaigns across various channels to drive product education, engagement, and adoption.
- Leverage in-depth market analyses to identify key trends, customer needs, and the competitive landscape in DACH, translating complex data into actionable insights for informed marketing decisions and providing market context for strategic planning.
- Communicate marketing strategies and campaign results to stakeholders, including comms, product, and leadership teams, and collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Manage marketing budgets, timelines, and performance metrics to ensure optimal ROI.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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