Marketing Manager, Incentives Operations, Ads Marketing
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Please submit your resume in English - we can only consider applications submitted in this language.
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience working in marketing strategy, finance, strategy consulting, or banking.
- Experience in developing data-driven business models for assessing projects and impact.
- Experience working cross-functionally to design and launch programs.
Preferred qualifications:
- Experience managing incentives, promotions, or loyalty programs.
- Experience with data extraction and manipulation tools (e.g., SQL, Google Sheets, etc.), with excellent project management, relationship management, and change management skills.
- Knowledge of Google’s products and how incentives can drive growth.
- Excellent communication and collaboration skills, with the ability to develop communications and documentations for different audiences including technical and business stakeholders, as well as leadership.
- Excellent problem-solving, analytical, and growth marketing skills.
About the job
As a Marketing Manager, on the Ads Marketing Incentives and Offers team, the team's mission is to run the machinery responsible for incentive programs that help customers succeed with Google. You’ll work with analytics, sales, and customer teams to get customer insights, own programs that deliver value to customers and Google, and engineer for operational scale. You will work with a cross-functional team (e.g., Product Management, Legal, Engineering, regional and local marketing, Sales, Accounting and Finance) to lead innovation in the space.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and implement incentive marketing programs that help acquire new customers, and use data to define the incentives strategy for customers throughout their journey with Google Ads products.
- Monitor the health of the incentives program by understanding its data, and analyzing it to ensure that the program is optimized.
- Apply growth marketing principles and work with cross-functional stakeholders to define and launch incentive experiments that drive business impact.
- Manage a global program, ensuring best practices are scaled globally and resources are invested where they have an impact.
- Drive program operations, including managing Terms and Conditions, vendor footprint, and negotiating agreements.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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