Media and Entertainment Marketing Manager, Play Apps Go-To-Market
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- MBA degree or equivalent practical experience.
- 10 years of experience in developing global marketing programs with global stakeholders.
- Experience in apps/gaming, mobile, loyalty programs, or media and entertainment.
- Experience developing data-driven GTM strategies in ambiguous or rapidly evolving market landscapes.
- Experience with product launches, driving product adoption at scale, and successful omni-channel marketing campaigns.
- Experience in product marketing for Media and Entertainment apps or platforms, particularly in areas like subscription growth, churn reduction, content marketing, or partner marketing.
About the job
As a Go-To-Market (GTM) Marketing Manager for Media and Entertainment (M&E) with a dedicated focus on emerging sub-genres such as drama shorts and anime, you will be a driving the success of our products within these focused areas. You will represent the customer for your assigned M&E sub-genres and bridge the gap between product strategy and user adoption for those content types. Leveraging your deep understanding of user needs, market trends within these specific M&E sub-genres, and Play's capabilities, you will craft compelling messaging, develop effective go-to-market strategies, and contribute to significant growth. You will develop and define global-scale go-to-market processes to ensure effective project implementation across multiple internal and external stakeholders, whilst supporting go-to-market strategic deliverables horizontally. Partnering with operational teams, you will enable seamless transition from strategy through to project delivery for your focus areas.
Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
Responsibilities
- Contribute to and execute M&E GTM strategy. Drive user adoption, engagement, and spend within emerging sub-genres.
- Generate user and market insights by conducting user research and market analysis to inform product positioning and messaging.
- Collaborate cross-functionally with and influence internal stakeholders across Product, Partnerships, Engineering, and regional Marketing teams to build and execute integrated GTM.
- Utilize data analysis and experimentation to test hypotheses, optimize GTM programs, and make data-driven recommendations to achieve category objectives and key results.
- Act as a Subject Matter Expert (SME) and represent specific M&E sub-genres, contributing to influencing product roadmaps and partner strategies.
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