Principal Account Manager, Branded Apparel and Durables
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital marketing or digital media/advertising sales.
- 5 years of experience working with or supporting advertising products like AdWords (Search, Display, Shopping, Mobile), Google Analytics, with various online advertising models (Search, Display, Shopping, Mobile, Video etc).
Preferred qualifications:
- 5 years of industry experience in digital advertising/marketing, consultative sales or business development.
- Experience working with advertisers, agencies, or clients.
- Experience managing a book of business, sales pipeline or clients.
- Knowledge of performance and brand marketing strategy, how they influence one another, including an understanding of measurement of video.
- Understanding of search and the digital video landscape, including YouTube, DV360, and other video platforms.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Responsibilities
- Take ownership of your accounts, analyze campaign performance and grow existing goals in-quarter through upsells and data driven recommendations tied to the customers business and marketing objectives. Ensure our clients are following Google best practices in setting up and managing their accounts.
- Develop in-depth knowledge of Google advertising products (performance and brand) and identify forward thinking opportunities to grow our client's business. Possess excellent presentation and communication skills to effectively articulate their value and impact to clients.
- Build and nurture strong, authentic relationships with clients and agencies, proactively understanding their business issues, marketing objectives, and success metrics. Balance proactive service with reactive communication. Must be willing to travel for client meetings.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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